Kia Optima’s winning ways continue

December 2011

The Kia Optima is definately on the move upwards with another trophy added to the cabinet after the stunning mid-size sedan was selected as Behind The Wheel’s 2011 Car Of The Year.

The Kia Optima beat five other top-line finalists: Kia stablemate the Kia Sportage compact SUV, BMW’s 135i M Sport, the Holden Cruze turbo, the Ford Ranger and the Jaguar XJ luxury sedan - with a combination of style, dynamics and value.

“The Optima beat home a lot of great cars for our Behind the Wheel Car of the Year Award, some of those cars cost four times more - what else can you say about this awesome vehicle?”, Behind The Wheel General Manager, Joel Helmes, said.

“As someone who drives and tests dozens of cars each year this was one vehicle I definitely didn’t want to give back. In fact, if I was buying a vehicle I would be heading to a Kia dealership straight away."

“The fit, finish and feel of the car is what you would expect from a premium brand like a Mercedes-Benz or an Audi - it just oozes quality. It’s quiet, comfortable and well designed.”

Car Of The Year judge, Paul Maric, added that KIA, as a company, has come ahead in leaps and bounds over the past 10 years and described the Kia Optima as the best example yet of quality engineering at an affordable price.

“The level of equipment, build quality and infinitely gorgeous styling make it a force to be reckoned with and my Car of the Year in 2011,” Maric said.

Kia Motors Australia President and CEO, Mr Chongwoo (Charlie) Kim, welcomed the award and described it as a continuation of the recognition the car has gained since it was launched in Australia in January.

“The Optima has won awards for its styling, for its ecological credentials and for its all-around abilities,” Mr Kim said. “To be chosen as the Behind The Wheel Car Of The Year is a very pleasing result and only adds to our pride in being able to bring cars of this calibre to Australian buyers.”